The first question that comes in our minds when we think about blogging is ‘how to choose a blog niche? So today, we will discuss in detail some tips and strategies that will answer your biggest question of how to find a blog niche? Keep reading below to know it all.
What is the blog niche?
A certain topic that your blog content is about is what we call a blog niche. To explain in simple words, selecting a niche is like answering the question, ‘what blog content are you going to write about?’
This one question matters when you are just starting your blog because your niche will decide whether your blog will be a success or, unfortunately, a failure. If you have the ambition of long term success, then make sure to have a blog niche in mind.
If you want to earn dollars with your blog’s help, then it should be more than just your reflections that just a small number of readers want to read. You need to select one blog niche and emphasis all your content around this niche so that your readers know your expertise.
What is the best niche for blogging in 2020?
1. Movie and Music Blog
Everyone loves to watch movies and nod their heads to the music. This revolutionized world comes with a lot of headaches, so music and movies can be a relaxation for you. If you are a music or movie freak, start writing a blog that revolves around reviews of music or movies and the latest releases! When you are writing a review, you need to be You.
Don’t fake it to make a good impression on the readers. Always be true and honest with your opinions. If you are honest, then you will surely gain a loyal batch of followers. There is a vast category of movies and music out there. You will never be out of content to write.
If you are passionate and ambitious about music, this will be a huge advantage to your blog. People are also a fan of music instruments, so you can even write about that. Before watching a new movie, people always read reviews of it, so make sure you are up to date with new movies.
2. Technical Blog
The one thing that keeps on developing each day is, without a doubt, technology. People are generally interested in getting to know about updates and new launches that occur in technology. With its charm, technology has altered the way we see professionalism; it has become one of the most interesting blog niches.
Now, if you have the technical knowledge, then make sure to start a blog that revolves around the latest tech and gadgets. You can attract your audience by giving out information about the technology space. If your blog is updated with the latest technology news, then your readers will always come to your blog to gather the information that leads to technology.
Make sure always to give budget and practical specifications along with it. Technology is an enormous field. You will see that hundreds of companies related to tech keep on releasing their products daily. This way, you will always have content to deliver to your readers. Technology being a vast field, you also need to add sub-niches to your blog.
You can write about computer-related stuff, mobile devices, games and what not! Every individual uses either mac or windows to give out information regarding their updates as well. Gaming on PC is also very these days, so that also makes a good topic for writing content. Product reviews are the most important thing for readers because they are always looking for reviews before buying any product.
3. Fashion Blog
Fashion is something that is evolving every other week, so your blog needs to be very much updated. Fashion will always exist, so fashion blog niche will always stay in trend. What is Style? It is what we carry and the way we carry it. The fashion niche can help you gain a lot of money, as it is a highly profitable niche.
Every individual invests in fashion one way or another, whether someone likes it decent or fancy. Fashion does not only consist of clothes, but it also adds accessories, perfumes and cosmetics. Everyone loves to look good, and people also search a lot about this on the internet.
Your blog can help people out with this! Your blog can give out information regarding news trends in fashion, new stuff that is being released, fashion shows, and whatnot! Be careful that your content is unique and not repetitive. To widen your niche, you can add sub-niches like trends in fashion, beauty and cosmetics etc. It will surely attract a lot of readers to your blog.
4. Digital Marketing Blog
In this modern world, digital marketing is the topmost trending profession. There are numerous job opportunities regarding this field. The digital space is eventually growing every day with the massive advancement in technology. Digital Marketing is very much in demand so that it can make a good blog niche. This type of marketing has grown a lot since the past few years.
People rely more on digital marketing now rather than traditional marketing. Businesses are using digital marketing in full swing. If your business has digital marketing strategies that are quite professional, you are surrounded by many advantages. This kind of marketing is done solely through websites, mobile apps, and social media etc. If you have a digital marketing blog, this would make you money and make you learn a lot that you can apply to yourself one way or another.
The sub-niches for your blog can be mobile marketing, email marketing, web designing, social media marketing, web optimization, search engine optimization, video marketing etc.! To attract the audience, you need to make sure you add information regarding various search engines and social media platforms. To get a positive following, write about market analysis and how to develop business strategies!
How to pick a niche?
Passion van makes you do impossible things. If there is a will, there is away. If you are genuinely passionate about a certain thing, your mind and body will automatically work in that orientation to make your passion work. It is natural, and everyone knows what passion can do.
It helps you volumize and direct your energy in the right direction and keeps you motivated. If you like the topic in which you’re creating the content, you’d be able to create relatable content to keep the audience engaged. Also, it enables you to think like the audience, and you can alter your content according to what the audience likes.
Working in your favorite niche also its charms as you will never get bored or frustrated from your work. You can come up with new ideas that are unique and fun at the same time. You will be able to create content that is spontaneous and requires little energy from your side.
2. Choose a broad niche
By choosing a broad niche, you allow yourself to experiment and explore new possibilities. You get a lot more material to deal with, and you can incorporate creativity and versatility in your content. It also enables you to mix and match certain things and come up with new and unique ideas.
By choosing a broad niche, you can be sure that you don’t run out of topics, and there is minimum repetition in your blog. There is an increased chance of improved traffic because people looking for various topics would visit your blog and get their answers from one place. It will save their time and energy required to go to another blog and look for a related topic.
Before going for the final decision for your niche in which you are going to work, you must make sufficient research on what niches are in trend, what topic is hot these days and what are the interests of people nowadays.
For example, in quarantine, people mostly like to see food, fitness, news and entertainment in the form of movies and songs. Also, health is quite a hot niche these days as people are concerned about enjoying a healthier lifestyle that boosts their immune system and saves them from the pandemic.
Also, profitability is one of the motivating factors. When you get good output from a certain direction, you naturally tend to put more effort because you’re sure that it will pay you off in the end.
Therefore, one should choose a niche that involves a lot of material that you can play with and ensure that your content is versatile and unique. In this era of competition, if your content is unique and trendy, you will receive the attention you deserve.
How to make your niche run?
- Create content that is attractive and unique
- Provide solutions and value to the audience that pay you a visit
- Make your content relatable and engaging
- Develop your strategy and analyze what works best for you
- Experiment and believe in hit and trial method
- Be creative and develop your niche or sub-niche
- Look for external forces and their influence
- Make your content approachable and easily understandable
- Stick close to reality and practicality
Micro niches that work
Traveling is a great way to freshen up your mind and open ways for great opportunities. Also, it is an exciting and much-needed niche, as you must have sufficient information about traveling before you step out of your house.
This niche covers the topics like what are the basic destination sites in a region, what should you include in your travel bag, what means you should opt for traveling, how long does it take to travel to a certain destination and all the expenditure that you have to deal with while traveling.
However, this niche can mainly be dealt with by those who themselves are interested in traveling and are frequent travelers. As the one who has gone through a situation can explain it better, a traveler can better educate others about the tips and tricks that can make your traveling experience worthwhile.
Health is a topic that never gets outdated, and it is something that people search for on the internet a lot. The main concern about this topic is that one must provide only genuine and authentic content. As it is related to health, a health professional or someone who has experience in this field can better deal with this niche.
It involves a lot of research and studies to create content that is going to be used for someone’s treatment. It is a sensitive topic and must be dealt with very responsibly, or it can be life-threatening to someone. It also involves fitness, weight loss, weight gain, psychological and general health-related topics.
People are keen to learn ways to spend and invest their money wisely. For working in this niche, you need to have a basic idea about managing the capital and getting the best out of it. Basic knowledge of the stock market, investment plans, and other ways to keep your money safe and growing can add to your blog’s success. Having a business experience and tried and tested strategies are a cherry on top.
To wrap it up
Blogging is not restricted to age or gender. Anyone with the right blogging skills and strategies can do blogging and earn a lot. Most importantly, blogging for moms can be a smart activity pass that will keep you busy. And it will also help you earn a lot of money.